Jennifer Barbour Director of Relations | Official Website
Jennifer Barbour Director of Relations | Official Website
Sparta Community Hospital has been recognized with an Award of Merit in the Branding category at the Illinois Society for Healthcare Marketing and Public Relations (ISHMPR) Pinnacle Awards. The award acknowledges achievements in healthcare marketing and communication throughout Illinois.
In 2024, Sparta Community Hospital worked with McDaniels Healthcare Marketing to update its brand. The rebranding process included input from both community members and hospital staff. As a result, the hospital introduced a new logo featuring an abstract window design with a guiding star at its center, intended to symbolize opportunity and a commitment to better health. The updated branding also includes vibrant colors, a modern typeface, and two taglines: “Believe in Better” for public communications and “Care with Purpose” for internal use.
The refreshed identity was officially launched during Hospital Week 2025. According to Jennifer Barbour, Director of Marketing & Relations, “Believe in Better is more than a tagline. It’s a promise that every time someone walks through our doors, they can expect better outcomes, better service, and better care.”
The award was presented on September 17, 2025. Jennifer Barbour accepted the trophy on behalf of the hospital team.
Alerts Sign-up